01 The challenge
The brief
Merchant services is a crowded category full of processors that look alike and talk in jargon. Business owners rarely read their processing statements, and they're wary of anyone promising savings.
MSG needed to look established, trustworthy and clearly different from the processors it negotiates against.
02 The approach
The angle
We positioned MSG as the independent broker that works for the merchant, not the processor, and built a brand to match: deep green, brass and paper tones with an editorial serif that reads more like a private bank than a payments company.
On the site, a decoded statement card shows exactly which fees are fixed and which are negotiable, turning the most confusing part of the sale into the clearest.
03 What we built
Deliverables
- Full rebrand: logo, color, type and brand kit
- Website redesigned and rebuilt, migrated from WordPress to Netlify
- Business cards for the team
- Printed sell sheet for in-person meetings
- Cold email templates for outbound prospecting
- Rate review form wired to Netlify forms
- DNS and SPF records corrected for email delivery
04 Behind the scenes
The details that matter
Behind the scenes we corrected the DNS and SPF records so the team's email lands in the inbox, and kept the domain and content fully owned by the client.
The rate review form went live with Netlify form handling and began capturing inbound leads from local businesses.
05 Where it stands
MSG now walks into meetings with a brand, a website and sales materials that look like they belong to a much bigger company.